乳児用粉ミルク市場の動向と2030年までの成長予測

IntroductionOver
the past decade, the global infant milk market has witnessed significant growth, driven by increasing consumer demand for quality infant nutrition products. The industry continues to expand as more parents seek convenient, nutritionally balanced alternatives to breastfeeding. The market is projected to grow at a compound annual growth rate (CAGR) of 7.5% between 2023 and 2030, driven by rising birth rates in emerging countries, increasing disposable incomes, and advancements in infant feeding technologies.
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Overview of the infant milk market
Market Size and Growth ForecastThe
global infant milk market size is valued at USD X billion in 2022 and is expected to reach USD Y billion by 2030. The key factors driving this growth are:
- Increased awareness of infant health and nutrition
- Increased demand for breast milk substitutes due to rising female labor force participation rates
- Rapid urbanization and lifestyle changes
- Product Innovations in Organic and Specialty Infant Milk
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Infant milk market segmentation
By type
- Infant milk : For newborns (0-6 months), suitable for infants who cannot be breastfed, this product holds the largest market share.
- Follow-up milk : For babies aged 6-12 months, provides additional nutrition to complement solid foods.
- Specialty infant formulas : Designed for infants with specific dietary needs, such as allergy-friendly, lactose-free or reflux-resistant.
- Growth Milk : Designed for toddlers (1-3 years) to support continued nutritional development.
Future Outlook
The infant milk market is expected to continue to grow, driven by technological innovations and increasing health awareness among consumers. The following factors will be key in determining the future of the market:
- The evolution of personalized nutrition : Personalized nutrition solutions using AI and big data will enable optimal nutrition for infants at each stage of their development and health, allowing consumers to make more personalized product choices.
- Sustainable business model : With the growing concern for environmental protection, companies are focusing on eco-friendly packaging and sustainable raw material sourcing, which is expected to make environmentally friendly products more competitive in the market.
- Importance of emerging markets : Demand for infant milk is expected to grow further in emerging markets such as the Asia Pacific and Africa due to population growth and economic development. Developing markets in these regions will play an important role in the company’s growth strategy.
- Changing regulatory environment : Regulatory authorities around the world are implementing stricter standards to ensure the safety and quality of infant formula products, requiring companies to adapt to these regulations while maintaining consumer trust.
Corporate strategic initiatives
As the market competition intensifies, leading companies are adopting the following strategies to maintain their dominance in the market:
- Investing in Research and Development (R&D) : We respond quickly to consumer needs by developing new products and improving existing ones, especially products for allergies and improved digestion.
- M&A (Mergers and Acquisitions) : In order to expand our market share, we actively pursue acquisitions and mergers with other companies, thereby acquiring new technologies and brands and strengthening our competitiveness.
- Brand Strategy : We are building a trustworthy brand image and increasing consumer loyalty, especially with products that use organic and natural ingredients.
- Digital Marketing : We are using online sales channels to increase direct contact with consumers. Promotions using social media and influencers are also proving effective.
Consumer Trends
The following consumer trends are evident in the infant milk market:
- Increasing health consciousness : Consumers are looking for high-quality products that contribute to their infant’s health and development and are paying increasing attention to nutritional content and ingredients.
- Demand for convenience : Busy lifestyles favor products that are easy to use and store, especially powdered and liquid milk.
- Pursuit of transparency : There is a growing demand for information disclosure regarding product ingredients and manufacturing processes. Clean label products and traceability are gaining importance.
- Premiumisation : There is an increasing demand for premium priced products, especially organic and specialised nutritional milks.
Conclusion
The global infant milk market is expected to continue expanding due to factors such as technological innovation, sustainability, and the growth of emerging markets. Companies need to strengthen their product development and marketing strategies to meet consumer needs and become more competitive. In particular, personalized nutrition and environmentally friendly products will hold the key to the market.
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